Estrid

I was Estrid’s lead (and only!) copywriter, and at one of Europe’s fastest-growing companies, that means I got to have my hands in just about everything. From developing Estrid’s new tonality (including tagline refreshes) to overseeing and conceptualizing all packaging copy, ecom/CRM/paid social copy, press releases, retailer campaigns, out-of-home campaigns, viral Instagram posts, and more, I translated our brand strategy and TOV to communicate with our community and drive our creative vision. I also managed our translation agency and in-house translation offering, ensuring we showed up to every market as one single voice.